Save the Children

Problem

Save the Children, a leading humanitarian organization for children, was looking to change its low conversion rate across its current media. Despite having ample potential to generate donations, the organization struggled due to fragmented messaging and a lack of intuitive user experiences.

Solution

We optimized our campaign landing pages by redesigning them to improve user experience and create an intuitive donation process. We also revised the messaging to create a more compelling story and launched a targeted media campaign across various digital channels to drive more traffic to these pages.

As a result of our efforts, we achieved a significant increase in donations and doubled conversion rates.

The project received recognition from Hatch Awards.