Save the Children

Save the Children


Save the Children, a leading humanitarian organization for children, was looking to change its low conversion rate across its current media. Despite having ample potential to generate donations, the organization struggled due to fragmented messaging and unintuitive user experiences.


We optimized our campaign landing pages by redesigning them to improve user experience and create an intuitive donation process. We also revised the messaging to create a more compelling story and launched a targeted media campaign across various digital channels to drive more traffic to these pages.

As a result of our efforts, we achieved a significant increase in donations and doubled conversion rates.

The project received recognition from Hatch Awards.

  • Agency: CTP
  • Year: 2018
  • Role: Lead Developer

If you have a project in mind and you think you'd like to work together, connect with me – it would be great to hear from you.